Good2Know opens G2K Studio, the creative side of the collective
The Berlin collective gives its creative work a home of its own. The first project is a full collaboration with RISMO: brand identity, a custom online shop and a chrome mark to open it.
Berlin, TK: release date. Good2Know, the Berlin-based collective behind good2know.agency, is opening G2K Studio. The studio is the creative side of the collective: brand identities, content, websites and stores with a look of their own, and collaborations with other brands and creatives. Its site, g2k.studio, goes live today.
Why a studio
Most agency work is logical, and it should be. Sites have to load fast, stores have to sell, posts have to go out on time. But a brand people remember needs more than a working system. It needs a point of view, a look you'd know without the logo, and something in front of people they haven't seen before.
That work runs on taste, not templates. It needs time to try things, throw most of them away and argue about the rest. So we gave it its own name and its own room.
How the studio fits with the agency
Good2Know runs two halves. The agency side brings in leads with ads and makes sure every one gets followed up. G2K Studio does everything else: brand strategy and identity, content, websites and online stores.
The agency is the measured side. The studio is taste, look and feel, and it's where the collective makes work with other people. A brand can start with either.
The first project: RISMO
The studio's first project is a collaboration with RISMO, a functional-training brand from Berlin, as it opens its online shop at TK: shop URL on TK: shop launch date.
We worked on the brand identity and built the shop around it. It doesn't look like a template with a logo on top. It reads more like a magazine: a calm paper ground, deep forest type, an editorial grid with small labels, a lookbook and room for stories next to the products. At the top of it sits the RISMO wordmark rebuilt as inflated liquid chrome, with drips, loose drops and two small sparkles.
It was a real collaboration. RISMO brought the brand and its people, we brought the studio, and every piece was picked together. The G2K mark at the top of g2k.studio is made the same way. Visitors can drag it around and poke it.
"We wanted RISMO's shop to feel like walking into the brand, not browsing a catalogue. That's the bar for everything the studio makes." TK: speaker, or "the Good2Know collective"
What comes next
G2K Studio is open to collaborations with brands and creatives. The full studio site follows TK: studio launch date or "later this year". Until then, the journal on g2k.studio carries news and the first projects.
About Good2Know
Good2Know is a Berlin-based collective. Its agency, good2know.agency, runs lead generation and follow-up for brands. G2K Studio is its creative side: brand, content, websites and stores.
Press contact: TK: press contact name or "Good2Know press", TK: press email